Hay Group 2012 Focus Publication
Focus is the annual publication by Hay Group concentrating on a particular issue each year. The 2012 edition takes a look into productivity issues currently facing Australia and New Zealand. Charcoal designed this 52 page publication using beautiful imagery of mountain climbers and applying tilt shift effect as a metaphor for reaching new heights in productivity. We were extremely successful in pushing the style guide and creating a fresh new look for Hay Group without stepping outside the guidelines. We are proud our design was well liked by Hay Group International branches and Hay Group clients. We also creative directed and project managed the production of online videos and website to supplement the articles.