Clarity through ambiguity – Taking back control >> FOCUS 2013 concentrates on the topic of agile global and local organisations up close, this publication is a compilation of eight characteristics that are believed underpinning organisational agility.
Chosen concept: Harsh environmental climates – showcasing a range of volatile environments in nature (such as storms, rough seas, lightening, harsh terrains etc) and using a focal point with each environment to show it’s opposite. Where there is a rough sea, we have the juxtapostion of calm waters – clarity in times of ambiguity, taking back control. This was treated in a graphic manner to connect the problem and solution concept imagery.
Outcome: We are proud to have created another successful publication where our concept and design has been applauded by Hay Group Global and their clients internationally.