Core Candy Fitness Studio Branding

Located in the heart of Chapel Street, Core Candy brings a little piece of New York to Melbourne. A vision for Candice O and Candice B after meeting at a pilates class in NYC. This fitness instructor and fitness lover together developed their enthusiasm for Barre, HIIT and Pilates into a fresh new fitness studio. Charcoal developed the branding to reflect the name ‘Core Candy’. The double ‘C’ icon represents the two Candice’s whilst balancing to display the core strength developed in each class. The sub branding is brought to life with an energetic colour pallet to match each class.