Paceline Identity & Website
Paceline is a not for profit organisation committed to raising the profile of Cardiac Arrhythmias, a group of conditions from which one in four Australians suffer. In the past two years they have raised over $350,000 for research into Cardiac Arrhythmias. Charcoal has had the pleasure of developing the branding and website for Paceline. Using the irregular heartbeat (Arrhythmia) as the inspiration for the creatively spaced website and logo design.