MURAC Health was founded by a Urologist and a Plastic Surgeon dedicated to solving issues with the urogenital system. MURAC’s founders invented a new approach to helping Patients with Urethral Strictures caused by radiation therapy for prostate cancer. The Chee-Chauhan flap has attracted worldwide attention and involves growing a urethra from tissue taken from inside a Patient’s mouth, and then transplanting it using an innovative surgical method to replace the damaged urethra.
Charcoal designed a clean, sophisticated branding for MURAC’s clinic and founding doctors. Each identity and stationery set is colour coded to the individual doctors practicing in the clinic.