Hay Group International Conference – Shanghai

Charcoal were given the opportunity to create the campaign and all related design work for Hay Groups 2013 International Conference “Leading Transformation” held in Shanghai. The work produced included a creative and inspiring campaign image, invitation, various brochures, animated video invite teaser, signage, stage design, gala night menu and website graphics.

The conference theme. The theme of this year’s conference is “Leading Transformation.” Intended for senior business leaders, the conference will explore the critical issue of business and organisational transformation, with particular emphasis on leaders and their ability to lead the transformation of organisations, performance and people.