The Wearer’s Right Campaign

The following campaign was designed for the The Wearer’s Right trade show to circulate prior to the show and generate interest. As a lead up to the first fashion trade event of this kind in Australia, the following posters were an important introduction to the aesthetics and principles of the show. In conjunction with photographer Rupert Tapper these campaign images were the face of The Wearer’s Right trade show and capture the unique and innovative nature of the event.